Five milestones. One shared workflow.
- Creator
Create your profile
Sign up and connect your social accounts (Instagram, TikTok, YouTube, Twitch). Your follower count, engagement rate, and average views are pulled directly from platform APIs—no screenshots, no guesswork. UGC creators without a large following can build their profile with a portfolio of real work and a verified track record instead. Turn on your public profile to share it anywhere with a link—no account needed to view it.
Set upBrandCreate your brand account
Sign up and set up your brand profile. Then browse creators—every profile shows a Primus Score, verified track record, success rate, verified reviews, and a portfolio of real work. For influencers, audience data is pulled directly from platform APIs. No self-reported screenshots, no guesswork. Turn on your public brand profile to share it with creators anywhere with a link.
- Creator
List packages or apply to briefs
Create service packages (e.g., “1 Instagram Reel, 3-day turnaround, $500”) or browse brand briefs and apply. You set your own rates and terms.
Package or briefBrandBrowse creators or post a brief
Filter creators by platform, niche, audience size, and engagement rate. Or post a brief—describe your campaign, set your budget, and let creators apply. Need help finding the right fit? Request Concierge Match, and our team can help source creators for your brief.
- Creator
Deal confirmed—funds secured
Once a brand buys your package or accepts your application, payment is secured before you start. You’ll get a notification when it’s time to begin.
Funds securedBrandConfirm the deal—payment secured
Buy a creator’s package or accept an application. Payment is secured before any work begins. The creator won’t start until funds are confirmed.
- Creator
Create and submit your deliverables
Produce your content and upload your deliverables on the platform. The brand has 72 hours to review your submission. If they don’t respond, the content is automatically approved and a 3-day security hold begins.
72-hour reviewBrandReview delivered content
The creator uploads their deliverables. You have 72 hours to review, approve, or request revisions. If you don’t respond, the content is automatically approved and a 3-day security hold begins. You can still open a dispute during this window if needed.
- Creator
Get paid
After approval or automatic approval, a 3-day security hold begins. Once the hold ends, your earnings become available for transfer through Stripe Connect. Standard bank transfers typically take another 1–2 business days. A 5% creator service fee is deducted from your rate when the brand’s payment is captured; the brand pays the platform fee on top. Optional transfer fees, taxes, chargebacks, and account adjustments may apply. See payout timing and fees →
Earnings availableBrandPayment enters the security hold
After approval or automatic approval, a 3-day security hold begins. Once it ends, the creator’s earnings become available for transfer. A 10% platform fee is charged on top of the creator’s rate. The creator’s rate stays secured throughout the 3-day hold. Be sure to download your delivered files within 90 days of order completion—after that, files are permanently deleted and can’t be recovered.
If the two sides disagree, a real person reviews the case.
What if something goes wrong?
If a brand opens a dispute during the applicable review or security-hold period, both parties first have 72 hours to try to resolve it. If no agreement is reached, PrimusLink Support makes a commercially reasonable effort to resolve the dispute within 5 business days after receiving all requested information. Complex cases may take longer. Funds remain on hold until the dispute is resolved.
Content didn’t meet your brief?
During the applicable review or 3-day security-hold period, you can open a dispute with supporting evidence. Both parties first have 72 hours to try to resolve it. If no agreement is reached, PrimusLink Support makes a commercially reasonable effort to resolve the dispute within 5 business days after receiving all requested information. Complex cases may take longer. Funds remain on hold until the dispute is resolved.